And in China had suffered "Waterloo" part of foreign capital enterprise instead, Nike Lunar group but in the Chinese market is on the move.
On February 22nd, the company in jiangsu taicang announced that its took five years for the Asia Pacific biggest logistics center formally put into use. The logistics center building area of 20 million square meters, will be responsible for mainland China including clothing, shoes, sports equipment and Nike golf products, logistics operation.
As Cheap Nike Lunar business in China demand more and more complicated, the warehouse, the traditional already couldn't cope with. Nike group in five years ago in China began considering establishing logistics center, three years ago a project to get approval, Nike group inside two years ago, finally ground-broken.
Nike group global operations and technology vice President Hans van Alebeek said: "Nike (China logistics center, to clear large logistics facilities to provide reference for how sustainable development."
Currently, except Nike (China logistics center, Nike Lunar Glide in any other country in the world has six logistics centers located in Belgium, the United States, Canada, Japan and South Korea. Nike group's vice President and general manager of the greater China region JiKaiGe said: "we are trying to achieve fiscal 2015 goal of Chinese business." double
China is already Nike the second-largest groups in the global market. In fiscal year 2010 (June 1, 2009 to 2010 May 31), Nike greater China 17.42 billion us dollars, and income of its rivals adidas 2009 $13.3 billion revenue for greater China. Analysts say that as China acceleration of urbanization, urban purchasing power 234 line, Nike group growing to obtain more extensive market.
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