The Chinese small and medium-sized enterprises Nike shoes city market value

Nike released yesterday fiscal 2011, the second quarter report in the year to November 30, three months, Nike greater China income $5.18 year-on-year, 20%.
Quarterly results showed that Nike this quarter 2.64 million dollars income footwear product year-on-year, 26%, apparels product revenue year-on-year, $191m 12%, sports equipment income $0.27 year-on-year, 17%. Judging from earnings, Nike greater China interest 1.74 billion pre-tax profit year-on-year, 39%, is Nike global six market, one of the highest year-on-year rate of increase in north American market ranked second year-on-year growth of 24%.
Nike brand President Charlie Denson on this performance satisfaction, he says Nike remain in the Chinese market share the first position, future years of market share and may continue to expand.
Previously, li ning announced the 2011 fiscal second-quarter gross orders according to the amount calculated the wholesale shipment from the year-ago period, which let the market about 6% of domestic sports market next year the prospect has raised concerns about.
However, Charlie Denson said China consumer to Nike basketball, football, running product demand, China market has vast areas covered for Nike into and large increasing space, there will be further development of China's Nike three-line and four lines market keep sustained growth performance.
Nike, future earnings show orders growth is good, greater China December till April delivery order amount year-on-year growth of 18%, excluding currency factor, order amount year-on-year growth of 14%.
Market watchers, Nike has ChenShiXin think in China's first and second city succeed, the next step is to consolidate a, second-line market, but further to &three-tire four-wire city. Local sport brand stores by three or four lines city is the increasing number of pushing the performance of the advance by leaps and bounds, this strategy can also powerful to promote international brand in China's business growth. This year in November, adidas announced the next five years, our greater development roadmap by 2015, adidas store will add 2,500 home, mainly distributed in the small and medium-sized cities in domestic.