2011年7月24日星期日

35% of the world's Nike Lunar shoes made in China

Nike Lunar China has become the world's second largest market after the United States, fiscal year 2007, Nike's sales in China to 10 billion U.S. dollars. China is Nike LunarGlide largest production base, 35% of the world of Nike shoes in China. China now has 144 OEM for Nike contract factories, the world's 185 factories in 57 focus in China.
     Parker said the global financial turmoil on the status of Nike Lunar Glide own assets, the impact is small. And their willingness to consume and may cause a decline in purchasing power, Nike has been prepared, but Nike's marketing department does not believe that there will be huge in terms of volume fluctuations.
     "When we design products and develop the global market, just focus on now is not enough," Parker said. Nike will be tomorrow's sustainable economic design Cheap Nike Lunar shoes, "Considered" products through the design and production process to reduce waste to reduce the impact on the environment, including greater use of environmentally friendly materials and reduce the use of toxic substances.
     Parker also said that environmental protection does not necessarily mean higher costs, when the Nike factory in the world more than 700 eco-friendly materials used in all these, the scale becomes apparent, the cost will fall. "Compared with traditional products, we will not raise the price series Considered."

没有评论:

发表评论