Nike Lunar brand footwear domestic OEM to accelerate the migration shuffle

Recently, one from the world's largest sporting goods maker Nike shoe shocked the entire information chain. Information shows that in fiscal year 2010 the production of Nike Lunar shoes in Vietnam for 37% of the total, China's share for the first time more than 34% in the Nike regional production outsourcing ranks first. For a time, a variety of seating based on Vietnam's footwear industry exchange and analysis of rampant speculation.
On the other hand, last week, the old Korean-owned toy factory in Dongguan Su Yi toys collapse, the so-called manufacturing "closures reproduction" of the speech spread like wildfire, also involved in the footwear industry. In fact, since the economic crisis, industrial restructuring and upgrading has been in full swing. Manufacturing face the same dilemma, now with three years ago has been so different.
From an objective look at the numbers, as the Pearl River Delta manufacturing one of the most important part of the 2008 outbreak of the lingering aftermath of the global economic crisis. Lay watch the fun, professional and subtle. Although the shoe industry in the Pearl River Delta, it seems, can survive simple shoe processing 5 to 10 years, but that does not mean the decline of the industry.
Over the past 10 years, as one of Nike LunarGlide manufacturing base, traces the rise of Vietnam and China is very similar to the Pearl River Delta, while the shift between the share of Chinese-made part of being in Vietnam, "erosion."
Nike Lunar Glide calendar year annual report, 2001, 40 percent of its Cheap Nike Lunar shoes made in China, world number one, and Vietnam accounts for only 13% of the share. By 2005, China's share fell to 36 percent, though still in first place, but at this time Vietnam has jumped to second place, accounting for 26%, a full doubling. By 2009, after the global economic crisis, tied for first in China and Vietnam, are 36%; Today, Vietnam has more than one stroke in China, accounting for 37 percent of China relegated to second place, accounting for 34%.
This is not what the original sensational events. Because since the economic crisis began, Guangdong will be the first to propose a "cage for a bird," to encourage the production industry upgrading. Thus, the low-end operations into Vietnam in Southeast Asia such, the high-quality technology, higher margin on the part of the Pearl River Delta, why not?